Welcome to 2D Web Solutions Episode #28
Today we are going to discuss the purpose of having a website, knowing when the right time is to launch your website and the primary elements you should include on your website.
Intro and Outro by Benjamin Bradley.
- What is the purpose of having your own website? (Kerry – 0:00:48, 0:01:40,0:02:39) (Arelthia – 0:01:22, 0:02:06)
- When should I launch my website? (Arelthia – 0:03:00) (Kerry – 0:03:50)
- What does my website need to have to be able to launch? (Arelthia – 0:04:27, 0:05:59, 0:09:49) (Kerry – 0:04:57, 0:08:54)
First, the intention of creating a website should be to begin to attract your ideal clients and customers.
Next, you want to build your reputation as an authority for the products and services you and your company provides. Display your expertise to begin constructing your credibility.
Testimonial proof will demonstrate that you are not only talking the talk but you can walk the talk!
A website should validate your industry knowledge and use of current technology.
We have mentioned in many 2D episodes making your website a central hub of information. When your website is the central hub, it also acts as the starting point for your marketing process. It explains who you are and who you want to do work for. It will be prequalifying customers and clients for you so you can attract ideal leads.
The Right Time to Launch
If you are wondering when you should launch your website, the answer is NOW!
Provided you have the primary elements in place, it is rarely too early and often later than it should be.
You are never going to feel like your website is ready but that’s OK. It does not need to be perfect – it only needs to be good enough. Focus on the minimums and launch.
8 Key Elements of a Website
- Menu items to other pages
- Blog to establish regular content
- Internal links
- External links
- Services / products page(s)
- About Page
- Contact Page
The bottom line is to start marketing yourself now so you can begin attracting the clients you want and can start making more with WordPress as soon as possible.