Welcome to 2D Web Solutions Episode #16

This episode is a follow-up from our last episode which was all about being able to pinpoint problems. We took you through some steps to help you better identify your clients and the problems that are causing them the most amount of pain. We determined that solving the problem that created the most amount of pain will provide those clients with the biggest impact – and that the biggest impacts can be life changing.

In this episode, we will take what we have learned and continue with the 2D solution process.

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Intro and Outro by Benjamin Bradley.

1. What do you do with all the problems clients have? (Kerry – 0:53) (Arelthia – 1:13)
2. How do you decide which problem to start with? (Kerry – 1:41) (Arelthia – 2:20)
3. How do you find solutions for the problems you don’t have answers to? (Arelthia – 4:09, 5:30) (Kerry – 4:39)
4. How do you know which solution is the right solution for the problem? (Arelthia – 6:41) (Kerry – 7:44, 8:37)

Organizing Problems and Solutions

Keep a designated notebook to list problems you recognize in your clients.

Problems come up all the time. Write them down.

How to Come up with Solutions for the Problem

• Remember that all solutions are viable.
• Approach solutions with an “unlimited budget” mindset.
• Brainstorm both realistic and unrealistic solutions.
• Research current solutions strengths and weaknesses.
• Connect with, and ask others.
• Take a survey.

How to Choose the Right Solution

The solution that provides the most gain for your client will have the greatest impact in their life, so consider avoiding the easiest solution even though it may be something you already know.

Does the solution really solve the problem or is it just a band-aid?

Can you clearly explain how the product or service solves the problem?

Categorizing Solutions

As you start identifying solutions, you’re probably going to notice that they will naturally start to fall into different categories. In the design and development industry, they often fall into two particular categories – Products and Services. It’s important to separate the solutions in their respective categories.

You can use client problems to your advantage within your business too, by allowing the solutions you come up with to begin to better define what it is you and your business provides.

Match problems to a single solution to determine products or services. @kerrycarron @arelthiaClick To Tweet

The solutions to your client’s most painful problems will become clear using the 2D solution process. Applying our solution process can also help you identify and develop your products and services.

What was more difficult for you –

• Brainstorming solutions
• Choosing which solution was the best solution for the problem?